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Coachella’s Energy FACTory jams completely off of 'sweat-power'

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The Coachella Music and Arts Festival, modern-day Woodstock in the desert, attracts a quarter of a million people annually to the Empire Polo Club Fairgrounds in Indio, CA. Needless to say, a gathering of this magnitude has a significant impact on the planet.

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Thanks to Global Inheritance, Coachella’s carbon footprint is decreasing each year with the introduction of interactive waste reduction and energy savings programs that are as outrageous as the festival itself.

The Energy FACTory DJ Stage brings sustainability and community to the electro-world as 24 DJs are slated to spin off -- off the grid, that is. These up-and-comers will need the help of at least 21 friends providing “sweat-power” to fuel their set. A modern-day revision of the sailing ship powered by shipmate rowers, the new Energy FACTory is powered by pedalers, hamster wheel spinners, hand crankers and seesawers. All of the sweatshop power is collected and stored in lithium ion batteries where the DJ accepts it with gratitude.

The Energy FACTory DJ Stage at Coachella brings a new appreciation to the music we all enjoy. Global Inheritance has reincarnated a dormant, albeit very effective, source of energy -- the power of physical labor.