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CMA and iTunes partner to promote ‘CMA Music Fest: Country’s Night to Rock’

The CMA joins forces with iTunes to promote "CMA Music Fest: Country's Night to Rock."
The CMA joins forces with iTunes to promote "CMA Music Fest: Country's Night to Rock."
Country Music Association

The CMA Music Festival occurred in downtown Nashville in early June. For the 10th straight year, the events were filmed for a special, “CMA Music Festival: Country’s Night to Rock,” which will air on ABC television on Tue., Aug. 5. Little Big Town will once more be back to host the special. Now, iTunes has partnered with the CMA to promote the special with several special cross-promotions happening this week, and during the broadcast as well.

Beginning this week, songs from the artists performing on “CMA Music Festival: Country’s Night to Rock” will be featured on a dedicated CMA Music Festival station on iTunes radio. In addition to the specially created iTunes Radio station, CMA Music Festival content and tune-in messaging will be featured throughout the iTunes store as well as messaging on the company's Facebook page (facebook.com/itunes) and Twitter account (@iTunesMusic).

Throughout the “CMA Music Festival: Country’s Night to Rock” special, viewers will be invited to visit a specially created CMA Music Festival store at iTunes.com/CMAFestival to purchase music from the stars that performed on the show.

This year is the 10th anniversary of the CMA special, and Karen Fairchild of Little Big Town, who will host the show, talked about working with Robert Deaton and George Flanigen on the show. “Robert and George (Flanigen, co-producer) did a lot of work ahead of our first meeting,” said Fairchild. “Then we got together for the first time, read through the script and brainstormed about some of the bits. Robert has an outline for the way he sees the show, the acts that are booked and what night they’re on. We talk through it and practice in that meeting. Then, a couple of days before, we start reading through the scripts again because they’ve been tweaked and finalized. We dive in that week, doing some of the first voiceover and introduction work on Tuesday.”

This year’s show will be a little different than last years, format-wise, in that there will be more of a glimpse behind the scenes. Little Big Town will be interviewing some of the artists, and Fairchild joked that the band found out that they are better singers than interviewers.

For all key players, CMA Music Festival 2014 was a home run. “We love, love, love doing this,” Fairchild said, smiling. “I hope it shows, because we’ve really had a great time. What’s not to love about standing in the middle of 50,000 screaming Country Music fans and introducing your friends? It’s not a bad gig!”

Tune in next Tue., Aug. 5 starting at 8:00 p.m. ET on the ABC television network to catch all the great performances and behind the scenes spontaneity.

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