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Cleaning up in 2014: Dyson DC44 Animal

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Welcome to the new San Francisco Home Technology page. Shortly after receiving the go-ahead for this column, it became quite clear that its launch should involve something special, a product that is instantly recognizable, from a company known for its innovative designs, dedication to quality, and never-ending quest for perfection. After weeks of research, and a handful of informal, totally unscientific focus-groups (thanks, friends and family), no decision had been made. Then it happened - the lightbulb moment in the form of a banner ad on Dyson!!! Of course.

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Over the last 20 years, Dyson has been turning prosaic products like vacuums, hand dryers, and fans into objects of curious desire. Prior to Dyson’s involvement in the home appliance market, few, if any, ever got excited about such things. Vacuums sucked. Fans and hand dryers blew. In short, these products existed in a sort of self-imposed obscurity. They did their thing, but they lacked pizzazz, and for a very long time, little about them changed.

The Dyson DC44 Animal cordless vacuum cleaner, though a vacuum by definition, is substantially different from everything else in its market segment. Here’s why (according to Dyson):

  • no loss of suction
  • twice the suction of any other vacuum
  • balanced for ease of use - the motor and battery are up in the handle instead of down by the floor
  • motorized cleaner heads with anti-static carbon fiber filaments (static electricity can help hold dust to the floor)
  • up to 20 minutes of cleaning time per charge
  • high current, high capacity, fade-free nickel manganese cobalt battery
  • half the weight of its competitors

This machine not only represents 20 years of technological advancements and evolutionary product development, it also addresses our innate yearning to possess appealing, beautiful things. The fact that it is a vacuum cleaner is almost besides the point.

Keep your eye on this space for the upcoming review of the Dyson DC44 Animal. For more information about this and the rest of Dyson’s products, click here.


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