Simple math here folks, start with three classic style components, add them together, and voilà:
- Clarks - the iconic British shoemaker, in business continuously since 1825, with headquarters in Somerset, England. The company is still majority owned by the Clark family as well as a collection of employees and their families. There are Clarks stores in over 150 countries and their global retail outlets number more than 1000.
- The Desert Boot - a classic Clarks creation, dating back to the late 1940s and inspired by boots favored by British soldiers on leave in Egypt, who bought them at the Cairo bazaar. Similar to Chukka boots popular in other parts of Africa, the crepe sole is paramount to the Desert Boot, providing the grip that the soldiers so desperately needed in the unrelenting sands of Egypt.
- The Horween Leather Company - world famous tannery operating out of Chicago since 1905, known colloquially as the “Cordovan capital of the world,” due to their expertise in the tanning and manufacturer of the leather. Leather suppliers to such footwear companies as Timberland, Alden (their single largest cordovan client), Johnston & Murphy, Cole Haan and Allen Edmonds, as well as the leather supplies to Rawlings (baseball gloves) and Wilson (exclusive leather supplier for all NBA Basketballs and NFL footballs).
Some pedigree, right? About time they joined forces.
Combining the popularity of their famous Desert Boot and recreating it (albeit slightly) with the durability of a leather such as Horween, Clarks has revamped a classic but not so much as to alienate their brand devotees or traditional customer base.
Add to that the distinct color choice of both dark green and burgundy, and Clarks has provided just a bit of pop while at the same time adhering to the understated and classic look that has allowed the Desert Boot to stay as popular today as it was in its infancy. In plain terms, these are some sharp looking boots.
Clarks Desert Boots in Horween Leather are available on the web:
You can also visit Clarks two stores in midtown Manhattan:
997 Third Avenue
New York, NY
363 Madison Avenue
New York, NY