More Korean mobile games will be reaching the Western market as leading Korean digital entertainment company CJ E&M Netmarble strikes a deal with free-to-play game leader in the west Kabam. Terms of the deal have not been disclosed however the agreement is for Kabam to exclusively publish an undisclosed title from CJ Netmarble for the Western market.
CJ Netmarble is a dominant presence in South Korea and has been expanding steadily Westward. This agreement with Kabam will continue to strengthen the companies Western presence. Kabam will be the exclusive provider of localization, marketing and live operations for North America and Europe.
“Partnering with CJ Netmarble is a tremendous opportunity,” said Amit Ranade, President of Kabam Publishing. “Our mission is to introduce only the best games from Asian developers to the Western world, and this upcoming game is sure to delight new gamers in Western regions.”
CJ Netmarble has set up a U.S. headquarters in San Francisco with the formation of CJ Games Global. CJ Netmarble games include “Monster Taming”,”Magu Magu” and “Race Cha-cha-cha”.
“Kabam is a great partner for us on this project we want to share with a new audience of Western gamers,” said Seungwon Lee, Global Strategy EVP of CJ Netmarble and CEO of CJ Games Global. “We know that Kabam has a proven track record of working with Asian companies so we embrace the opportunity to utilize their publishing infrastructure to meet our combined goals as we grow our business out West.”
The agreement between CJ Netmarble and Kabam was announced on May, 21, 2014. More news regarding the details of the agreement and the game to hit the Western markets should emerge soon.