Recently the city of Hillsboro has drawn some attention for a comedy video that was produced for about $9000 in order to hire a chief of police who understands the quirkiness of the Portland suburb. While some have criticized the city for the use of taxpayer funds in order to pay for the quirky video, others have defended the purchase as reasonable.
For example, one unnamed source at the City of Hillsboro compared the modest cost of about ten thousand dollars for the police video and stated that in order to hire a consultant for the city in order to receive the same amount of attention for the vacancy could have cost two or three times more money for the taxpayers, without the humor.
It remains to be seen what kind of police chief will be attracted to the city of Hillsboro, but with humor about sexual offenders who prefer to be arrested in Hillsboro, among other jokes (including physical comedy about less than svelte police officers trying to do tricks), at least as a comedy video Hillsboro has managed to compete successfully with cities such as Reno is presenting itself as as humorous police department for a pleasant suburb.
What do you think about the video: savvy viral marketing campaign or waste of taxpayer money?