-Song title: ‘Bounce’ -
-Artist: Iggy Azalea -
-Featured in the Trailer for: “Step Up All In” (Opens: 8/8/14)-
Quick Bio – In an odd twist, I saw a trailer and already knew the song that accompanied it, but that’s actually not all that unusual for me. Fact is, I tend to listen to music you won’t find on the radio, so when I saw the trailer for “Step Up All In” and heard Iggy Azalea’s song “Bounce,” I knew I had to feature her. Talent like this doesn’t come around too often, so when it does, we need to talk about it. And what’s even greater than Iggy’s unique style and voice is her story. Having grown up in Mullumbimby, New South Wales, the furthest place people would have expected to find Amethyst Amelia Kelly (a.k.a Iggy Azalea) was the United States. But, school never sat well with Iggy, who was often ridiculed and picked on. So, she dropped out at the age of 15 and started working with her Mom cleaning hotel rooms eventually earning enough money for this crazy plan she had to leave Australia. So, right before her 16th birthday, she put that plan into action and escaped to America initially telling her parents she was going on a “holiday” with a friend who had family in Miami. When she called them a few weeks later, she said she was not coming home because she wanted to pursue her love for hip hop. According to her sing365.com Bio, Iggy said, “I was drawn to America because I felt like an outsider in my own country, I was in love with hip hop, and America is the birthplace of that, so I figured the closer I was to the music, the happier I'd be and I was right.”
That was eight years ago and before Iggy became Iggy. Since then she has established herself in the Hip Hop community as one of the next big ‘up-and-comers’ and the music charts confirm it. Just since December, Azalea has watched her music get featured and show up on various charts including the Billboard Hot 100 and Billboard's Hot Rap Songs chart. And that was before she even released her long awaited album, The New Classic, which debuted April 21, 2014 at number three on the Billboard 200 chart, becoming the highest-charting female rap album since Nicki Minaj's 2012 album Pink Friday: Roman Reloaded. As of May 2014, Iggy has had four singles on the Billboard Hot 100 chart; “Fancy” (featuring Charli XCX) “Work,” “Bounce” and “Change Your Life” (featuring T.I.). But, that’s not all as she is also featured on Ariana Grande’s single “Problem,” which made it to number two on the Hot 100 the same week as “Fancy” did. Sound unique? Turns out it is, as having two singles ranked number one and two simultaneously is a feat only shared by one other act, The Beatles, who in many circles are considered the greatest band and/or artist of all time. No matter the era or type of music, that’s still special and why we all should be paying attention to whatever Iggy Azalea sinks her teeth into next under the leadership of T.I.
Style and Influence – Whenever you see a white female rapper with supermodel looks, you can’t help but think how she was influenced. It’s just too rare to see someone like Iggy Azalea make it to this level in a Hip Hop industry, as she quotes is “primarily occupied by males.” But for her, it all started at age 13 when Iggy first heard Tupac Shakur’s posthumous song “Baby Don’t Cry.” She instantly became obsessed with the rapper and started collecting everything he had done. But according to a candid 2011 interview for complex.com, 2 Pac wasn’t the only influence, as she also cited Andre 3000, Missy Elliot and Eve as artists she favored. And when discussing Andre 3000, Azalea even said, “I like him, he’s so weird, and I feel weird. I like him because he doesn’t dress like regular rappers and doesn’t talk about cliché rapper subjects.” To me, if you focus just on those four artists, you start to see why her style of rap and hip hop is so popular right now. Best part is, Iggy brings out all of it in one single act, which is not something we have really seen before. And what’s crazy is how hard she had to work to get her voice heard after essentially striking out in or around Miami early on. That’s actually why she went to Houston to meet music producer Mr. Lee, who according to the same complex.com interview, told her, “You rap like you have a knife in your pocket, like you’re really angry. You need to rap like a girl and not what you think it’s supposed to sound like.” Iggy said she needed someone to tell her that, so she and Mr. Lee worked to find that “voice” she always had, but didn’t know how to use.
CLICK HERE to read more from Marcus
CLICK HERE to watch some of Iggy Azalea’s music on Vevo.com