Every once in awhile, you read about a company that has fumbled its attempts at social media. For example, last year one member of Chrysler's PR firm released an "F-bomb" for all to see.
Well, it happened again, although in a different capacity. Yesterday, on Chrysler Communications' Facebook page, they were celebrating a milestone. The caption read, "Of course it as a HEMI! 426 HEMI at home in a 1964 Max Wedge, on display in the "past" room during Mopar's 75th Anniversary kickoff event," even though the photo clearly showed a 426 Max Wedge Stage III.
As you can imagine, people who subscribed to Chrysler's Facebook feed were not too kind. Eventually the offending thread was removed but, to Chrysler's credit, the person who wrote the entry popped in on Moparts.com:
Yep. I made a mistake. I help admin the Chrysler Communications Page and uploaded the image. As I noted in the Facebook thread, I read the info on the Plymouth Max Wedge a bit too quickly and should've double-checked what I sent. (And, yes, the orange did throw me off a bit.)
I don't work for an agency (and no am not the same person who make the Twitter mistake last year. Different Twitter account. The in-house team I'm on is mature and professional enough not to swear in social media or disclose confidential company info.).
For any other questions or comments, please feel free to add them.
Take care,
-Mike
Chrysler Group LLC
Kinda reminds me of the time when the 1976 Pontiac brochure claimed that the first year for the Grand Prix was 1963 when it really was 1962.
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