Target and other retailers have been offering Holiday decorations for years, and on the list of items have always been the fake trees and wreathes. But now, Target.com is offering an alternative to customers who enjoy having the fresh smell of a natural pine tree in their living rooms to put an accent on all the Holiday season’s activities. Not to mention selling on the point that many customers are looking for an inexpensive and quick way to have a traditional Christmas.
Target.com now Selling Real Trees
Target.com now has an array of fresh smelling trees, garlands, and wreathes available for the holiday shoppers. The trees will be shipped free starting November 15th. The cost range for these trees are $79.99-$159.99. The trees are shipped to your house and include a biodegradable recycling bag. See the collection here.
The Innovation in Real Trees
Target is being innovative with their marketing by offering real Christmas trees through their website. Many people now-a-days are wanting a traditional Christmas season atmosphere but do not have the time or money to cater to that. By offering customers a fast inexpensive way to get a real tree in their house Target will grab the attention of many Christmas shoppers. The traditional attention grabbers of the season draw customers to the store for sales events. This type of marketing has slowly lost its edge. Target now has the opportunity to draw customers to their website and can capitalize on the added traffic to advertise deals and to draw purchases on their site as the season just starts to ramp up.
Target’s Gain
- Driving web sales early to initiate season’s profits
- Differentiation from other retailers’ Holiday marketing
- Keeping with their green movement see details at this site and this article
What it all Means
Traditional marketing and sales are not exactly working anymore. The big box retailers have to look for new ways of differentiating themselves to create holiday sales profits. Traditional price cuts and door buster sales have been dropping the ball with online stores breaking into the retail market. Target has found a way to drive customers to their website. Let’s not forget one of the biggest positives that customers might see from this, they can now spend the time used to get a real tree on other things, like shopping in the stores longer.
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