Some would argue that the ugly Christmas Sweater fad is nothing more than a trend. Yet, the ugly Christmas sweater phenomenon has been growing in popularity since 2009. There are websites dedicated to the most tacky and garish designs, sweaters have been seen and worn on Late Night With Jimmy Fallon and an entire slew of daytime and nighttime talk shows. Yet, why is contemporary pop culture so consumed with these fashion eyesores? Is the idea behind the ugly Christmas sweater to make our aunt or uncle puke up eggnog when we all walk through the door at our next family holiday gathering? Or perhaps, there is a specific unconscious adjunct involved in all of it that tells us psychologically when we wear one of these sweaters that it's acceptable for our peers, family and friends to taunt us because of our admiration for these garishly designed nightmares of Christmas fashion.
Perhaps our choice to own and wear a ugly Christmas sweater is for that exact reason. Maybe it's because we want to enjoy a specific internal freedom that isn't accessible on a daily basis in a culture that is profoundly obsessed with fashion trends and high prices mall clothing. Maybe the ugly Christmas sweater offers us the chance to "let it all hang out"?
Leading the way in the ugly Christmas sweater revolution is Detroit based Ugly Christmas Sweater.com. Visiting their website allows one a staggering collection of what many American consumers would consider tacky, cheesy and unfashionable Christmas fashions. From their humping reindeer threesome to their stripper pole Christmas to their disturbing light up Christmas sweaters, Ugly Christmas Sweater.com seems to have the ugliest holiday sweaters in the online market.
Today, there are also books for sale on Amazon promoting not just the ugly Christmas sweater itself, but the ugly people that wear them also. Companies are making ugly sweaters with rock bank logos on them even. Satan is ever appearing on sweaters for the holiday. There's an Obama holiday sweater. There seems to be no limit in the redefining of what makes something ugly. Or perhaps, ugly is the new beautiful? If you don't have a ugly Christmas sweater in 2013, you'd better hurry and snatch one so you're prepared for next year. Happy Holidays.