According to Yahoo News on Jan. 15, Chris Pratt, who will be playing the role of Star Lord in James Gunn's "Guardians of the Galaxy", will be on the road globally to promote the film for those who may not be too familiar with the Marvel characters. Since this movie will be based on a more cult-like genre of comics, Pratt and his ensemble will be going through a major publicity campaign to bring attention to the film.
During an interview at the "Golden Globe Awards", Pratt talked about this push to bring all eyes on this ensemble as Gunn takes this movie genre to the stars.
"Yeah, 'Guardians of the Galaxy' was absolutely an experience of a lifetime. I feel like it really hasn't even started yet because we've got a big publicity push that's gonna happen when we're gonna fly around the world and introduce the movie to people who are watching it. So that's gonna be really exciting and new for me to do something like that on a grand scale".
There had been a considerable risk in taking on a cast of more obscure characters, but even the likes of the "Iron Man" and "Thor" films didn't reach much popularity until they've made their cinematic debut. That being said, it would stand to reason that no one would have an inkling of knowledge entailing Gamora,Yondu, or Drax the Destroyer.
It would also make sense that Marvel Studios would have already foreseen this and it seems they're going through the motions of being able to attempt to get the movie to gain acceptance with the public.
Pratt is already seeing the benefits of becoming part of the whole Marvel franchise as he's also signed up with the new "Jurrasic World" film as well.
"Guardians of the Galaxy" opens in theaters on Aug.1