Chocolate toothpaste? It almost seems like a joke product, but the new Crest chocolate toothpaste might open the product to new consumers. According to a report from ABC News on Tuesday (Jan. 28), the new product will be hitting store shelves in the first week of February. It is called Mint Chocolate Trek and the current cost will be $4.99 for one tube.
It's certainly an interesting way for a company that prides itself on helping people keep their teeth clean to appeal to a new demographic. It's one of several new "flavors" that the company is rolling out in order to secure a niche place in an ever-growing market.
The company put out a press release for this new line and it reads in part, "Got an adventurous spirit or a sweet tooth? Well, then this is the toothpaste for you. Now consumers can explore outside their boundaries, arouse their senses and energize their brushing routine like never before. It opens with a rich, creamy cocoa flavor that provides an indulgent and decadent experience."
Consumers worried that chocolate toothpaste might be bad for their teeth need not worry. This new brand only contains flavoring and not the cocoa butter that could be bad for teeth. the main ingredient to its teeth-cleaning capabilities comes from the sodium fluoride, which is already one of the main ingredients from most other Crest products.
It will be very interesting to see if the marketplace is accepting of a product like this and whether consumers are looking to start their day or go to bed at night with the taste of chocolate in their mouths.
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