'What would you like on your burger? Lettuce? Tomato? Onions? Reese's?'
“Sorry what was that last one?”
'A Reese's cup. Would you like one melted on top?'
If you're reading this with an expression confusion and revulsion rather than one of mouth-watering curiosity, then you're probably the type of person who would be content with just Bed, Bath. It's time to step beyond your comfort zone and take a draught from the chocolate elixir of ingenuity. Taste the future. After all, when was the last time you treated your tastebuds to something new?
Let's be honest, the world is aware of most of its edible selections. There's plenty of things we could eat but don't because frankly, they don't taste good. The secret to culinary revolution lies in new combinations. Novelty requires boldness. It inevitably meets detractors. Surely the first person to suggest McDonald's include a pure honey sauce for its nuggets must have been laughed from the building.
Now we know better. The whole sweet/ savory deal is about as 'fresh' as collaborating rap/ pop stars. But chocolate? This is uncharted territory. In the fast food world, there are rumblings, mere whispers of small, rogue burger huts where dark experiments are conducted and nature is tampered with. For the time being, the chocolate burger floats in these shadowlands. Yours truly has made a solemn commitment to hunt this fabled creature and, if necessary, carry on private trials.
What's the face of fast food in the future?