Chipotle has a Scarecrow app that addresses food issues in the world but it is making some people feel guilty and sad. On Sept. 12, Huffington Post reported that the burrito chain released an ad to promote the new app and to get people thinking about eating locally grown food and to support farmer's markets. They do so by personifying a scarecrow; and yes, he is cute.
"The scarecrow grows increasingly sad as he sees chickens getting stuck with needles so they grow faster, and cows unable to move from their pens," Huffington Post reports. Obviously the chain wants to stress the importance of watching what you eat and being conscious of the food industry and what eateries offer you.
The Chipotle Scarecrow app advertises activities such as "flying confined animals to open pastures" and "planting diverse crops at Scarecrow Farms." While some people are bashing the idea, others love it. So far, over 300 people have rated the app, giving it an average of 4 out of 5 stars. The app is more popular than Chipotle's "food and drink" app which is not that surprising given the level of curiosity surrounding it.
Chipotle's motto is "cultivate a better world" and the app strives to ensure that people are eating wholesome food -- something the company is known for.
The Chipotle Scarecrow ad can be seen above. The app can be downloaded on your iPhone, iPad or iPod touch.
© Effie Orfanides 2013