Today, Chipotle Mexican Grill released The Scarecrow which is a free, arcade-style game and animated short film depicting a scarecrow’s journey to bring wholesome food back to the masses by providing a healthy alternative to the processed food industry that dominates his world. Check out this epic duo tech project in the fight for healthy food! Why not cultivate the world through pure imagination?
You should know the Scarecrow game and film were produced in partnership with Academy Award-winning Moonbot Studios and CAA Marketing, a division of Creative Artists Agency such a ground-breaking project. The producers stated that this project was designed to help educate people about the world of industrial food production that supplies much of what they eat, The Scarecrow Project is part of Chipotle's continued mission to showcase the importance of eating wholesome, healthy food.
Both the game and the film follow an animated scarecrow’s journey to bring wholesome food back to the masses by providing an alternative to the processed food that dominates his world. In the game, players will move through its 20 levels and five worlds as they fly through the city of Plenty, transport confined animals to open pastures, fill fields with diverse crops at Scarecrow Farms, and serve wholesome food to the citizens at PlentyFull Plaza. As encouraging support, the first million players that earn three out of five stars in each level of the game will win a buy-one-get-one offer, redeemable at any of Chipotle's 1,500-plus U.S., Canada and UK locations.
In my opinion this project symbolizes Chipotle's commitment to providing food with integrity and diminishing the world's consumption of unhealthy processed foods. Chipotle press release states that they "created the film and game as an entertaining way to help people better understand the difference between processed food and the real thing." I watched the video and totally enjoyed the story line and the music they come together to form a beautiful combination.
Did you know? Grammy Award-winning artist Fiona Apple also joined the project, singing the theme song her version of "Pure Imagination," from 1971's Willy Wonka and the Chocolate Factory. Yep, the song is so sensual and available for download on iTunes, with $.60 from each download going to Chipotle's Cultivate Foundation, providing funding to support sustainable agriculture, family farming, and culinary education. This is truly a ground-breaking project.