After opening an unofficial “World of Warcraft” theme park, China has managed to unveil a “League of Legends” themed restaurant based off the hit game by Riot Games. Located in Chongqing, it’s unknown whether the owners secured licensing rights to open a restaurant based on the multiplayer online battle arena, but chances are slim. But the gamers seem to like it already.
Featuring costumed wait staff based off characters from the game, a menu themed after the flora and fauna of the game, signature cocktails, “League of Legends” merchandise, and gaming stations allowing patrons a chance to win discounts or other items, this “League of Legends” restaurant knows how to cater to gamers and fans of the multiplayer online battle arena video game. Themed restaurants are a big trend in Asian markets whether people visit for the spectacle of seeing costumed waitresses and the restaurant’s unique ambiance or people visit because they are die-hard fans of the theme and want to immerse themselves into the environment. Whatever the case may be, this “League of Legends” restaurant will likely see success so long as there are loyal fans of the game playing in China and Riot Games doesn’t attempt to close it down and get engaged in an international legal battle over intellectual property.
But who knows, maybe Riot Games will take this restaurant idea and roll with it by opening a few in the US for American "League of Legends" gamers. But themed restaurants aren’t too big a trend in the US outside of Medieval Times. They’re a bit too much of a niche service unless the niche is “interacting with large breasted girls in tight clothing.” But that’s what Hooters is for.
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