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Chilling new gun control commercial debuts with anniversary of Newtown shooting

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An unnerving and powerful new gun control commercial is set to be released next week to coincide with the one-year anniversary of the Newtown, Conn. Sandy Hook school shooting. The 60-second ad spot, sponsored by Moms Demand Action for Gun Sense in America and Mayors Against Illegal Guns, is a haunting reminder of the Newtown massacre, says USA Today on Friday.

The commercial, uploaded to YouTube in advance of its cable television debut, shows a clock ticking and children bowing their heads as those in the community do the same – a bus driver, coffee shop patrons, a teacher, etc., all lowering their heads in a moment of silence. A mother looks at a dog-eared photo of her child. A man, dressed in black from the waist down, approaches the outside of a school with a duffel bag. The second hand stops at twelve as the presumed shooter steps inside.

A female voice says:

“On December 14, we will have a moment of silence for Newtown. But with 26 more school shootings since that day, ask yourself: Is silence what America needs right now?” –Speak out Now -- Moms Demand Action For Gun Sense in America / Mayors Against Illegal Guns

Moms Demand Action is a nonprofit group formed after the Dec. 14, 2012 shooting at Sandy Hook elementary school. Shooter Adam Lanza took the lives of 20 children and six adults that day – marking one of the worst mass shootings in America.

According to, the group will “commemorate the anniversary with No More Silence, a campaign to honor the victims and show our resolve never to be silent again about gun violence.”

Although individual state legislators have enacted some gun control laws, Congress as a whole has yet been unable to pass any sweeping reform laws that would impact the ongoing issue of gun violence in our schools.

“American mothers will never again listen to those who say it's too soon after a senseless tragedy like Sandy Hook to discuss gun reform,” says Shannon Watts, founder of Moms Demand Action. “And we will never again be silent about gun violence — that bell cannot be unrung. Over the past year, we have grieved the loss of too many victims and witnessed too much inaction by our elected officials.”

According to USA Today, Moms Demand Action and Mayors Against Illegal Guns will be holding events in 35 states on Dec. 14 in order to commemorate the one-year anniversary of the Newtown shooting. Instead of a moment of silence, the groups will be ringing bells across the country, and plan to deliver bells to individual members of Congress on the eve of Dec. 14.

What are your impressions on this searing commercial? Leave your thoughts below.

Related: Listen: Newtown 911 calls released from 2012 Sandy Hook school shooting (Video)



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