Wondering why your days haven't been starting off right? It's probably because you didn't eat a chicken sandwich for breakfast. The dawning of the fast food breakfast age has been approaching for some time, and Chick fil A does not intend to slip into this transition quietly. They've been offering free breakfast sandwich reservations for a while, during the week of Sept 9 – 14. If you haven't already staked out your claim, you'll need some patience to weather their swamped internet servers.
There are limited reservations within each half hour time slot for each participating restaurant. But talk about publicity fireworks! Is there anything that will get your business noticed like free? Even with the possibility of miscellaneous side purchases people will make to compliment their free breakfast, it's hard to guess precisely how much money CfA stands to lose during this week.
Lose, did I say? That's not the right word. Running a week long free promotion like this is the waist deep, full-committment plunge taken by a company that believes in the product it's giving away. This is not a fly by night, quietly sneak in a wild fried asparagus side item, in a few experimental test markets sort of thing. It's clear Chick fil A means for breakfast to stay, and they're going about it in the right way. Outside of McDonald's and Burger King, the breakfast game is still fairly new in town, and CfA is striking fast and with force to make sure customers create a formational breakfast bond with them.
Check out an answer to the question: Has fast food become too cheap?