The Chicago Sun-Times was the first newspaper to run a trial test for Bitcoin back in February with bitcoin-enabled micropayments to provide effortless online payment. The result was promising and announces today on Coin Desk that it is a permanent feature to the Sun-Times.
The Chicago Sun-Times will partner with San Francisco-based bitcoin startup Coinbase to handle the bitcoin payments.
The encouraging test results saw the newspaper receive more than 700 bitcoin donations over a 24-hour period on its site for the non-profit Taproot Foundation which is an important contributor to Chicago in its pro-bonus work of $20 million dollars over the past six years. This partnership between the Chicago Sun-Times and the Taproot Foundation make an important statement to Chicago in commitment to the city.
Editor-in-chief, Jim Kirk, found that Bitcoin could be a significant player in the digital-first promotional strategy. Its use of Bitcoin and for a non-profit partnership put the newspaper front and center in the eyes of Chicago residents, business and visitors. Kirk stated, ‘Our goal is to keep the Sun-Times current and evolving with changing technology. Accepting bitcoin payments is one of many ways we are working to stay digitally focused.’
Coinbase was the exchange partner of choice due to its efficient handling for payment with bitcoin. Globally, the Dutch newspaper NRC Handelsblad began accepting bitcoin micropayments in a test.
The Chicago Sun-Times represents a business that become part of the ‘first to accept Bitcoin’ group of sectors around the world. In March Mi Casa Home Health Care announced here in an interview its acceptance of bitcoin payments due to its global clientele. FreedomPop announced also in March that 35% of its customers buy its refurbished mobile phones and security packaged phones with bitcoin payment. Since last November, 99Designs has been handling increased requests for bitcoin illustrations for web design and logo work, according to Lauren Gard, PR manager in a statement for this article.
Bitcoin is not a novelty for these businesses but a useful method to process payments globally. It will certainly continue to have ‘first of a kind’ users for its payment method entering the club.
To find more information about Bitcoin view the list below in Author’s suggestions and the video atop this article.
Twitter Victoria Wagner@victoriaross888