Tamika Martell, Founder of A-Line Style
This week's Young Entrepreneur grew tired of the politics and routine of Corporate America and set out to pursue a long-time dream to fashionably style others. 25-year-old Tamika Martell has styled everyone from Fortune 500 execs to engineers and is loving every minute of it. In her spare time, Tamika models, writes and sketches new fashion designs. After appearing on NBC 5 and serving as a style contributor for two online fashion magazines, it is obvious to see that Tamika is well on her way to entrepreneurial success with her style consultancy, A-Line Style Services.
A-Line Style Services
Location: Chicago, IL
Founder and Wardrobe Consultant - Tamika Martell
Start Date of Company - January 1, 2009
Why did you decide to open your business?
I was tired of pretending to be passionate about Corporate America, and I have always loved the fashion world, so I decided to pursue my passion. I have been styling clients, styling fashion shoots, writing for magazines and planning fashion events. I still have a great deal I would like to achieve, including styling for high profile clients and gaining national media attention for my company.
What have you achieved with your company thus far?
I have booked a spot on NBC 5 and appeared as a guest on Alpha Women Radio Show. I am currently a style/fashion writer for 2 online magazines (alluringlooks.com and goddessgirlmag.com). I have also successfully planned an all-sizes fashion show and expo for the charity Dangerous Curves Ahead. There were about 500 people in attendance at this event. There is much more to come!
What has been difficult about running a business? What disappointments have you experienced since becoming a business owner?
Sometimes it is slow, and other times it is extremely hectic; finding balance can be difficult. I often find myself having to shut the computer down when it is midnight after working a long day. Also, it's easy to be complacent and comfortable once things are going your way, but you have to stay on your grind or you will become irrelevant.
What advice do you have for aspiring young entrepreneurs?
Write a detailed and realistic business plan, execute it and network, network, network.