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Chicago’s Presidential Towers unveils new look

Presidential Towers, the historic landmark that sits as the gateway to Chicago's West Loop district has completed renovations of the retail space and residential common area interiors.

Renovations to the lobby, Towers 1 and 2 commons, leasing and residential service areas began in 2010 to provide residents with best in class reception and common area amenities. Their completion signifies the end of the first wave of renovations Waterton Residential has in store for Presidential Towers -- the most significant asset in its portfolio.

"Presidential Towers is historic. It's a community people think they already know. We felt that updating it to improve and create common areas would enhance the overall resident living experience and highlight our amazing assortment of amenities and conveniences," said Phyllis Kempton, Senior Community Manager, Presidential Towers. "If you think you know Presidential Towers, think again. It's transformed and it's worth checking out."

Upon entering Presidential Towers, the transformation is apparent in the lobby with the impressive addition of rich wood, bursts of cheery color and glass to increase the natural light and create a warm, homelike environment. These enhancements flow in texture, look and feel across all of the newly renovated areas to fulfill Presidential Tower’s initial mission of making home look like "home" throughout. In addition, because Presidential Towers is a community, its common areas have been thoughtfully and purposefully transformed into social spaces with the idea of turning neighbors into friends.

More visible to the general public and still in the works are the Presidential Tower's street facing retail spaces, designed to open up to the growing West Loop day and nighttime populations, and the much-anticipated Fitness Formula Clubs. Slated to open mid-2011, Fitness Formula Clubs will take the existing fitness space and expand it to 52,000 sq. ft. on two levels, featuring a dramatic new, street-level, 3-story glass enclosed atrium entry, an indoor swimming pool and whirlpool with atrium ceiling, an outdoor swimming pool and sundeck, an FFC Spa, Juice Bar Café and much more.

Architects from Valerio, DeWalt, Train worked in tandem with interior designers from Searl Blossfeld Design to transform this premier property. In addition, during the course of the Phase I renovation process, brand strategy and creative firms Involve and Integrate partnered with Presidential Towers and Waterton Residential to energize its brand, resulting in a new brand look, feel and promise succinctly expressed in "Convenience without compromise," the brand’s new themeline.

About Presidential Towers: A visible landmark, Presidential Towers is a Waterton Residential community located in Chicago, Illinois. Built in 1985, the four-tower, 2,346-unit complex is a community that encompasses two prime blocks in Chicago’s revitalized West Loop. As the gateway to the West Loop, Presidential Towers provides easy access to the area shops and restaurants, Metra trains and expressways.

Presidential Towers offers convenience, service, comfort, a West Loop lifestyle and affordability. With spectacular views, it features studio, convertible, one and two bedroom apartments with options that include newly renovated apartments with new appliances, granite countertops and oak cabinets. Presidential Towers also offers a full-time concierge and restaurants, a complete valet service, 24-hour service and door staff, and a thoughtful maintenance team. For more information, please visit www.watertonresidential.com.

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