Not only is it back to school time in Chicago, but for several stations it is a time to do some good work in the community.
On Thursday, CBS Radio sports-talker 670 the Score spent the day raising funds and awareness to fight colon cancer. To their credit hosts Dan McNeil, Matt Spiegel, Terry Boers and Dan Bernstein deftly navigated talking about such a touchy subject with a great mix of humor and seriousness. To learn more about colon cancer or donate money to help find a cure click here.
Meanwhile, as of 2:30 p.m. on Friday (September 11) the Mix 101.9 FM is deep in the midst of Eric and Kathy’s 36-hour radiothon to benefit Children’s Hospital of Chicago. Not only is this an incredibly worthy cause, but it is an amazing example of the potential power of radio. It is impossible to listen to the stories told by parents and children that have needed to hospitals services without being moved. Help save a child's life by making a donation here.
Coming up next week, alternative outlet Q101 takes a more fun approach to raising money to support literacy efforts in the Chicago area with Electra’s Last Letter Game Marathon. Learn more about how to both play along and donate here.
No matter how much money is raised, or how many people become aware of these various causes, the cumulative effect is a strong reminder of the power of local radio and the impact stations can still have on their community; something an iPod or music stream just can’t do.