Mobility is a trend many companies across the US are utilizing for a variety of reasons – increased productivity, improved efficiency, and customer relationship management to name a few. Gartner has indicated mobility as one of their ‘Nexus of Forces’ and IDC has indicated tablets will have more sales in the world market than the entire PC market by 2015 . Some of these figures might be difficult to believe as companies are trying to decide how mobility fits into their short and long term plans. Several companies in the Chicago area have already implemented mobile devices to solve business needs.
Hyatt, the international hotel company with headquarters in Chicago, is featured on Apple’s iPad in Business site for its use of iPads for guest services and employee use. Hyatt uses iPads to check in/check out hotel guests and concierge services, such as showing guests entertainment options. Hyatt also sells their event spaces using the iPad, which can display pictures and details on the go. Executives and employees have been using them to complete common tasks such as email and scheduling, which is a common method to increase productivity, Sales, line busting, and customer service have been popular business uses for mobile devices.
Belly is a digital loyalty platform located in the 600 W. Chicago building, which is a popular location for Chicago startups, including Groupon. Logan LaHive, Belly’s CEO, was named in Crain’s Chicago “40 under 40” list due to his Belly’s success centered around mobile devices. Businesses using Belly’s services get a centralized marketing platform including social, mobile, and content integration. Belly uses tablets as part of this strategy that seems most popular in retail. A tablet sits on a front counter, as well as a mobile app, both for customer smartphone use. These tools allow businesses to track customer activity and focus marketing efforts. Belly has created an entire business model based on mobility.
United Airlines is another Chicago-based company featured on Apple’s iPad in Business site. United has replaced 45 pound flight bags with the iPad by developing in-house apps and leveraging Jeppesen’s Mobile Flight Deck app. As a result, United was able to save 16 million sheets of paper and by removing this weight from aircraft, 326,000 gallons of fuel has been saved per year. Paperless initiatives have been another popular reason for companies to implement mobile devices, with environment and sustainability trends becoming more relevant to business practices.