The Chicago Auto Show has once again stepped into the forefront of interactive media with the announcement of its first ever-mobile app today. It is designed to heighten the digital experience by keeping the digital consumer connected to the show while on the go.
"The launch of the Chicago Auto Show mobile app marks a new milestone in the way the Chicago Auto Show connects with consumers," said Michael Ettleson, 2013 Chicago Auto Show chairman. "Even beyond our fans' experience, we're constantly looking to provide value to our automakers and sponsors, and there's plenty of room for consumer/brand engagement within the app."
The Chicago Auto Show website is completely redesigned and refreshed for the 105th edition of the nation's largest auto show. The mobile app compliments the refreshed website by offering an on-demand schedule of events, detailed map of manufacturer exhibits on the show floor, interactive videos, image galleries, aggregated social media feeds with real-time updates, a camera icon and filter to upload and share photos, and much more.