The multi-year sponsorship agreement also makes the Silverado the Official Truck of the Texas Exes along with being the Official Truck of Bevo, the Texas Longhorns’ live mascot.
The 2014 Silverado 1500 is an all-new version of Chevrolet's best-selling vehicle in the U.S. and , according to Chevrolet, is all-new from hood to hitch, designed to be the best-engineered and most refined full-size pickup in the market.
With its trio of new powerful and fuel efficient EcoTec3 engines, it offers the best fuel economy of any V-8 pickup with class-leading payload and towing capabilities.
“There is no more appropriate place to showcase the stronger, smarter, more capable 2014 Silverado than in the heart of truck country at Texas Longhorn sporting events,” said Chris Perry, vice president of Chevrolet Marketing. “This partnership complements the Silverado’s overall marketing campaign, with its strong focus on Texas, where a Longhorn fan lives in one out of every three households and is almost twice as likely to buy a truck than the average consumer.”
The relationship will connect the Silverado with UT’s passionate fans and alumni via multiple opportunities throughout the academic year. These include Silverado activities at home athletics and alumni events, print and digital promotional opportunities, promotions, event signage, presence on the Longhorns’ statewide radio network and coaches’ endorsements.
It also includes a Silverado presence on the Longhorn Network, the 24-hour channel dedicated to programming associated with Texas Athletics and the University of Texas.
Unique opportunities in this sponsorship will include the Silverado truck pulling Bevo’s trailer to and from events, showcasing a Silverado at the Texas Exes’ “Biggest Tailgate in Texas,” new Chevy Silverado Ticket Will Call & Pick-up Window designations and the Official Truck of the AT&T Red River Rivalry - the annual Texas vs. Oklahoma football game in Dallas.
The Silverado logo will also appear on the backdrop for all Texas Athletics official media conferences and interviews.
"We are appreciative of Chevrolet's generous sponsorship in this category for multiple campus areas, including athletics," said DeLoss Dodds, UT men's athletics director. "Athletics is very collaborative on campus, and the scope of Chevrolet's agreement is in line with that very spirit."
Silverado crew, regular and double cab models are currently being sold at dealerships in Texas and nationwide.
The Silverado High Country premium model arrives in showrooms this fall.