Chevy’s is about to flex its muscle (muscle car that is) with the return of its “Bumblebee” Camero in the latest Transformer movie, “Transformers: Age of Extinction (aka TF4) set to debut on June 27th.
In the first film of the series, (2007) Bumblebee “transformed” from a rusty 1977 second generation Camaro marred with rust and primer spots into a 5th generation model. At that time the car used body panels made from the same molds that were used for the 2006 Camaro Concept, which were fitted to a chassis of a Holden Monaro to make it capable of performing in the film.” The yellow Camaro finally got its black rally stripes on the hood and truck deck lid, plus a custom bumper in “Transformers: Revenge of the Fallen (2009),” and upgraded to an SS model in “Transformers: Dark of the Moon (2011).”
“Being a part of the Transformers franchise is an incredible way to showcase the design work of which GM is capable,” stated Ed Welburn, vice president of GM Global Design Welburn, who has worked on the last three Michael Bay Transformer movies, and will now co-star with the car, playing the part of the CIA. “The global series gets our cutting-edge designs in front of more potential customers than we could through traditional methods, “ he added.
Although the “Bumblebee” seen in the film will not be available for sale to the public, GM will be banking on its popularity with audiences to market its new 2014 Camaro to a younger audience. And while most of them won’t be able to afford that particular car, GM marketing director Steve Majoros hopes that it will “get them thinking about other GM brands such as a Cruze.”
Note: This time out Bumblee will be joined on screen by an Allspark Green Tint Corvette Stingray (which will play “Crosshairs”, a Chevrolet Sonic rally car, and the company’s new Trax, which recently went on sale in China, and is set to go on sale in the U.S. in 2015.