Cher Lloyd is having a hard time overcoming her status as a one-hit wonder in the United States. Her song "I Wish" (featuring T.I.) was released in the U.S. on Sept. 2, 2013, and it's been a huge flop. One week after the song's release, "I Wish" is currently is not on the iTunes (U.S.) Top 100 Songs chart. "I Wish" is the first single from Lloyd's second album, whose title and release date are to be announced. According to Syco Music/Epic Records, Lloyd's second album will be released before the end of 2013.
Lloyd came in fourth place on "The X Factor" U.K. in 2010. Her debut album, "Sticks & Stones," debuted at No. 9 on the Billboard 200 chart in October 2012, but so far the album hasn't even reached gold certification in the U.S.
Lloyd is the only "X Factor" alum on Syco Music/Epic who has had a big hit on the Billboard Hot 100 chart in the U.S., but so far, she's been a one-hit wonder in America. Lloyd's first U.S. single, "Want U Back," peaked at No. 12 on the Billboard Hot 100 chart and sold 2 million copies in the U.S. in 2012. But her follow-up U.S. singles ("Oath" and "With Ur Love") from "Sticks & Stones" were flops, even though Lloyd has spent several months promoting her music in America. "Oath" peaked at No. 99 on the Billboard Hot 100 chart, while "With Ur Love" didn't even make it onto that chart. She also teamed up with Ne-Yo for the duet "It's All Good."
Because "Is Wish" is a sales flop and isn't a hit at U.S. radio, it's very unlikely that "I Wish" will be a hit on the Billboard Hot 100 chart. If "I Wish" does make it on the Billboard Hot 100 chart, then the song will be ranked very low and won't have much staying power, based on the dismal sales for the song. Although Lloyd's fans have an active presence on social media and the Internet (she currently has more than 5 million Twitter followers), not enough of her fans in the U.S are buying her music lately, because if they were, she would have more than one big hit single in America.
In the U.K., Lloyd has had Top 40 hits with her first three U.K. singles "Swagger Jagger" (No. 1 in the U.K.), "With Ur Love" (No. 4 in the U.K.) and "Want U Back" (No. 25).
In a September 2013 interview with You Generation, Lloyd (who has relocated from London to Los Angeles) talked about her "X Factor" days and leaving England to live in America: "My X Factor days... I was an absolute nightmare. And I think I've left a bit of a sour taste in some people's mouths. I was 16 then, I'm 20 now. When I look back now on the person I was before, I'm disappointed ... The problem is, because I haven't been in the U.K. for such a long time, people haven't seen me grow up and be the person I am today. They haven't seen that complete change as a person."
In a press release, Lloyd commented on the meaning behind her "I Wish" song: "I think a lot of girls struggle with body image or get pissed off because the prettier girl with everything gets the guy. You want all of the things you think that other girl has. That's not fair, and I think I should challenge that with the song.
"My favorite line of the song is, 'I wish I woke up with a butt and a rack'. That's exactly how I feel, and I think a lot of girls feel like that. That's what I really want my fans to connect with. I've always said, 'If you can't take me as I am, don't take me at all because I will not change for anyone.'"
According to an Epic Records press release: "With that audience in mind, Lloyd has launched the 'Cher Grants 100 Wishes to Her Fans' campaign in tandem with the song release. Listeners can enter to win prizes through a genie-style app culled from the single art. Just visit her official Facebook page to make a wish! Five prizes will be granted each day over the course of 20 days. Each prize will be a surprise though, and winners won't find out what they've won until they're contacted. Potential prizes include a voicemail from the singer, autographed poster, $50 Top Shop gift card, a pair of concert tickets, a pair of Nikes, and #CHERS100Wishes iPhone Cases."
As previously reported, Lloyd is headlining a U.S. tour, with girl group Fifth Harmony as the opening act. Fifth Harmony (which is also signed to Syco/Epic) came in third place on "The X Factor" U.S. in 2012.
Here are the details about the Cher Lloyd/Fifth Harmony tour:
Sept. 6, 2013: Silver Spring, Md. — Fillmore
Sept. 7, 2013: New York City — Best Buy Theater
Sept. 8, 2013: Philadelphia — Electric Theater
Sept. 11, 2013: Montreal — Corona Theatre
Sept. 13, 2013: Toronto — Phoenix Concert Theatre
Sept. 14, 2013: Cleveland — House of Blues
Sept. 15, 2013: Chicago — Vic Theatre
Sept. 16, 2013: Minneapolis — First Avenue
Sept. 18, 2013: Denver — Ogden Theater
Sept. 22, 2013: San Francisco — Regency Ballroom
Sept. 23, 2013: Los Angeles — Club Nokia at L.A. Live