In a country that is, for the most part, so privileged as compared to other parts of the world, we seem to have a whole generation of uncomfortable people A study that came out on September 12 shows that the Millennial generation (ages 18-32) tend to be more self-absorbed and thus less comfortable in general.
Crocs, makers of those soft plastic shoes that seem to epitomize comfort or at least relaxation, sponsored the national study of 1,000 adults that was conducted by Wakefield Research. According to the study, roughly one in three of the participants experienced three or more uncomfortable social situations per week. Eighty percent of those surveyed were willing to lie to avoid embarrassment. Interestingly enough, the majority of Baby Boomers reported that they very rarely experienced social awkwardness.
During the survey, 65 percent of the participants indicated that they would like a Day of Comfort. And let’s face it, there’s not much more comforting than a home-cooked meal, a pair of colorful Crocs and … Chef Mario Batali, who makes comforting meals on a daily basis.
To help in this endeavor, Crocs has declared September 28 the first International Comfort Day. To celebrate, Crocs is offering to let guests “try a pair” for a 20 percent discount. Social media initiatives include the first 50 people to retweet a friend @ #getcomfy will receive a free pair of Crocs as well as a tasty comfort recipe shared by Crocs @ Work spokesperson, Chef Mario Batali.
“Comfort isn't just about what’s on your feet, but also what’s on your plate. Comfort food in our house is anything you make together that brings people together.
One of Mario's sons reminisces, “This is one of the first dishes we learned to make without our dad, which made us feel pretty good. This dish is practically made for a family meal, so you can eat, share, and have fun with
very sloppy Sloppy Joes. “
Sloppy Sloppy Joes
Serves 4 to 6 people
Recipe courtesy of the Batali Brothers Cookbook (ecco 2013)
- 2 tablespoons vegetable oil
- 1 1/2 pounds ground chuck
- 5 tablespoons tomato paste
- 2 tablespoons sugar
- One 12-ounce jar of mild salsa
- 6 hamburger buns
- Place a frying pan over medium-high heat. Add the oil and rub it onto the bottom of the pan with a paper towel and tongs.
- Add the ground beef, and while it’s cooking, break it up with something like the back of a spoon. Cook for 3 to 4 minutes.
- Add the remaining ingredients except for the buns, and mix while still chopping the mixture up with the spoon.
- When the liquids start to simmer, reduce the heat to low and cook for 4 minutes.
- Then open the buns and stuff in the meat.