Customer service begins by listening to what customers want and meeting those needs as quickly and efficiently as possible. One Atlanta business that has perfected this art is F&B Atlanta, a Buckhead eatery owned by experienced restaurateurs Fabrice Vergez and Cindy Brown. As their third establishment in the Atlanta area, this couple has shown a knack for giving customers the food they want in an environment that makes them feel comfortable and pampered.
History of Customer Service
Vergez and Brown are no strangers to the Atlanta restaurant scene. Their first business, Brasserie Le Coz, was nestled in Lenox Square, where shoppers could grab a cocktail or meal in between shopping. The restaurant had a warm, welcoming ambiance, from visitors sipping drinks in the mall corridor to the windowless bar lined with smoking guests. The dining room also provided its own personality, serving up delectable French cuisine in a bustling environment. The restaurant was eventually taken over by one of the stores in the mall needing more space.
Vergez and Brown next tried their hand at a more luxurious eatery in Allen Plaza. FAB Atlanta was decidedly upscale and much roomier than its previous establishment, and it never evoked the same welcoming ambiance of Brasserie Le Coz. Vergez and Brown closed FAB Atlanta in 2011 and returned to their homier roots this year, with the opening of F&B Atlanta. More rustic and intimate, this business promises to bring the same level of comfort and service as Brasserie Le Coz.
The Secret of Good Customer Service
Vergez and Brown have demonstrated an excellent example through their establishments of how to listen to their customers. One customer commented on a review site that when she made a suggestion for an addition to the menu, it appeared a short time later. Another customer commented on the way her server was able to customize an appetizer to create a main dish of her favorite selection. The owners and the staff have a knack for putting the customer first to make them feel at home, even while dining in the lap of luxury.
Listening to customers has always been the first rule of customer service, but not all companies are able to handle this step adeptly. By taking the time to get to know your regular clientele, you are better prepared to meet the needs of all of your guests, with a general idea of what customers are looking for when they walk into your business. Once you have the basic expectations in hand, you can go about the task of exceeding those expectations to surprise and delight your customers – and keep them coming back for more.
F&B Atlanta is a winning example of what happens when you meet and exceed customer expectations. The owners and staff of this restaurant truly know their customers, from what they like to eat to how they enjoy the dining experience. With a stellar reputation in the Atlanta area, Vergez and Brown are shining illustrations of how delivering top customer service can spur your company to success.
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