General Mills is getting into the Super Bowl game, but will the company's ad bring on more buzz than the ball game? On Jan. 29, CBS News reported that the cereal giant’s first-ever Super Bowl ad will feature an interracial family. The same family debuted in a Cheerios ad last May, with a biracial little girl, her white mother, and her black father.
“We fell in love with this family,” Camille Gibson, vice president of marketing for Cheerios told CBS. “We thought the big game provided an opportunity to tell a story about family love.”
The new spot, called “Gracie,” has already been posted on YouTube and is garnering plenty of buzz. And who knows, this might not be the last time we see this family. In the 30-second spot, Gracie learns she has a baby brother on the way. Dad uses Cheerios to illustrate the new addition, while Gracie adds an extra for a puppy.
According to Adweek, last year’s ad, “Checking In,” made headlines when General Mills shut down the comments section on the YouTube version because of racist remarks. Since then, Swiffer products debuted a commercial that also features a mixed race family.
This year will be General Mills’ second Super Bowl ad, following a Wheaties ad in 1996.