Skip to main content
  1. Arts & Entertainment
  2. Celebrity

Cheerios Super Bowl ad will bring back biracial family

See also

General Mills is getting into the Super Bowl game, but will the company's ad bring on more buzz than the ball game? On Jan. 29, CBS News reported that the cereal giant’s first-ever Super Bowl ad will feature an interracial family. The same family debuted in a Cheerios ad last May, with a biracial little girl, her white mother, and her black father.

“We fell in love with this family,” Camille Gibson, vice president of marketing for Cheerios told CBS. “We thought the big game provided an opportunity to tell a story about family love.”

The new spot, called “Gracie,” has already been posted on YouTube and is garnering plenty of buzz. And who knows, this might not be the last time we see this family. In the 30-second spot, Gracie learns she has a baby brother on the way. Dad uses Cheerios to illustrate the new addition, while Gracie adds an extra for a puppy.

According to Adweek, last year’s ad, “Checking In,” made headlines when General Mills shut down the comments section on the YouTube version because of racist remarks. Since then, Swiffer products debuted a commercial that also features a mixed race family.

This year will be General Mills’ second Super Bowl ad, following a Wheaties ad in 1996.


Arts & Entertainment

  • Iggy Azalea
    Iggy Azalea shakes things up at The Cosmopolitan of Las Vegas
  • Bachelorette
    Andi Dorfman chose a man on 'The Bachelorette', but did he pop the question?
    TV Buzz
  • Jennifer Lopez
    Watch J.Lo transform from Fly Girl to one of the world's hottest women
    18 Photos
  • Child stars
    You won't believe what some of these former child stars look like all grown up
    26 Photos
  • Celebrity tattoos
    We're not sure what some of these stars were thinking when they got inked
    23 Photos
  • Freddie Prinze Jr
    Freddie Prinze Jr. made jaws drop with some shocking admissions about Keifer Sutherland
    Pop Culture

Related Videos:

  • Two dollar stores combining: Dollar Tree buys Family Dollar
    <div class="video-info" data-id="518344522" data-param-name="playList" data-provider="5min" data-url=""></div>
  • Torrei Hart
    <iframe width="600" height="337" src="//;allowfullscreen=true&amp;autoplay=1"></iframe>
  • Tara Reid in 'Sharknado 2': This shark storm could feasibly happen said Reid
    <iframe width="560" height="315" src="//;allowfullscreen=true&amp;autoplay=1"></iframe>