General Mills says that that Cheerios without genetically modified ingredients (GMO) will land on shelves soon, according to a Jan. 2 ABC News report. The company announced that the change will affect the original-flavor Cheerios, which it has been manufacturing without GMOs for the few weeks in response to consumer demand.
According to the Wall Street Journal, the change only affects original Cheerios, and not other flavors like Honey Nut Cheerios. General Mills spokesperson Mike Siemienas noted that the new Cheerios will be available to consumers “shortly,” and will be labeled “Not Made With Genetically Modified Ingredients,” though the company explains that trace amounts may still be present due to contamination in shipping or manufacturing.
GMO critics label the company’s move as a major victory, especially advocacy groups that concerns about the health effects of GMO on the body. General Mills' new GMO-free move may actually spur a movement toward more healthy food manufacturing. Companies such as Kraft and PepsiCo have made strides in the switch from high fructose corn syrup, CNN reports.