When you're in line at the grocery and perusing the impulse items, what catches your eye the most? The drinks? The candy? The pink-handled lint roller you didn't know you could live without? How about reading materials? Sure, the stands are usually stocked with everything from tabloids to local dining rags, but what about the smaller ones? Not the crossword puzzles and various digests and diet aids, but the comics. Comics? Yes, comics! Archie comics! They still exist, and some grocers and retailers still gladly stock and display them amidst all of the other modern goings-on.
Archie and the whole gang await readers to step back in time for clean, old-fashioned fun, but with a modern twist. Yes, they have computers and cell phones and text each other, just like modern-day teens.
One has to wonder what the newer target audiences for Archie comics are these days. In the past, they sat with other comics and could be reached and read by grabby little hands. Now, those low-sitting comics are taken up by teen tabloid and fanatic magazines, and Archie sits up higher, where Mom can grab it a little more easily and get a taste by hopefully reading a pages before cashier begins to scan her merchandise. It would make sense that maybe today's twentysomethings would be more familiar with Archie, since sister comic series Sabrina the Teenage Witch was made into a TV series, produced and starring Melissa Joan Hart, but with the revolution of "E-" and "i" everything, it's hard to get actual, paper comics into the hands of budding teens. Maybe there should be a Kindl or pdf edition of Archie for the iPhiles.