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Charlotte Hornets logo: Revamped mascot and logo buzzes back, goodbye Bobcats

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The Charlotte Hornets logo has finally been revealed this week, and the revamped mascot and logo have quite a few sports fans ready to start stinging as they say goodbye to the Bobcats, it seems. While it’s no surprise to most that the Charlotte Bobcats (in name only) were on their way out for almost a year at this point, team owner Michael Jordan has been fairly cautious in keeping the design for the group’s re-claiming of its nickname a secret. However, a majority of the NBA fan base appear pleased with the Hornets’ new and improved look this month, Yahoo Sports shares this Sunday, Dec. 22, 2013.

This Charlotte Hornets logo has long been awaited by many basketball fans. Following some necessary financial and official league issues, adds the report, Michael Jordan confirmed back in the spring of 2012 that the team would be taking back their “Hornets” title that was theirs for well over a decade, from 1988 all the way to 2002.

When this year’s basketball offseason arrived, the NBA had officially approved the name switch as well, and most recently the team affirmed their plans to similarly take back the teal and purple color scheme that were viewed as both successful and popular for roughly 25 years in the past.

Now, the rebranding — or revamping, if you will — of the team’s mascot and new logo was all that needed to be completed. Attached is an image of the Charlotte Hornets logo, which was formally revealed this Saturday during the team’s game with Utah Jazz. Jordan took to the basketball court to show its new face in saying goodbye to the Bobcats and hello to the updated design:

As cited in the NFL group’s press release on the change:

“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.

The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as a true hornet’s nest of rebellion."

"The logos are the foundation of an organization’s brand identity, and our goal was to design logos that would have awareness, be relevant and resonate with our fans,” said Bobcats Sports & Entertainment President & COO Fred Whitfield. “We developed a logo that physically depicted the characteristics and DNA of the type of team we want on the court, as well as those of hornets and the city of Charlotte.”



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