Amidst the debate on gun control in the U.S., British singer-songwriter Charli XCX employs a hands-on policy in her music video for “You (Ha Ha Ha).” The indie pop artist parties in an arms factory during the glitch-y clip, which premiered on Thursday.
“You (Ha Ha Ha),” the latest dance single from Charli, samples EDM producer Gold Panda's “You.” Ms. XCX exudes coolness and confidence on the cheery track as she sings, “You were old school / I was on the new sh-t.” The video features Charli and her crew in a gun factory, firing arms and making lipstick. When they are not down to business, the girls are having a blast with a fun dance party.
"We'd been watching a lot of grindhouse movies, mostly with strong female leads like 'The Pom Pom Girls' and 'Coffy,' and there seemed to be a bizarre cross over from that genre of cinema and today's world of pop. Shooting the video in a gun factory seemed like the perfect grindhouse setting for a kick ass, girl power story, with super pretty girls swapping the bullets for lipstick. Cute!" she explained to Pitchfork about the inspiration behind the “You” video.
“You (Ha Ha Ha)” will be released as a single on February 10. The song previews Charli XCX's upcoming album, due out in spring of this year.
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