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Charity Milers, Lifeway net extra $20,000 for World Food Programme

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Runners, walkers and bikers responded to a challenge from Lifeway Foods, who offered to donate to the Philippines relief effort for every mile they exercised. Charity Miles said yesterday Lifeway will be donating US $20,000 to the UN World Food Programme (WFP).

WFP is leading hunger relief efforts in the Philippines, giving rice and high energy biscuits to millions of storm victims. They are also providing Plumpy'Doz to prevent child malnutrition.

Charity Miles is a free app you download onto your smartphone. You use the app when you run, walk or bike. Every mile you exercise means a donation to a charity of your choice, paid for by a corporate sponsorship pool. Charity Miles has a motto "every mile matters."

WFP is one of the organizations that regularly receives these Charity Miles donations. The UN food agency is also delivering life-saving food in war-torn Syria and many other countries.

Relying entirely on voluntary donations, WFP needs individuals, corporations and governments to fund its relief missions. Charity Miles president Gene Gurkoff says, "it's an amazing undertaking. Proud to play just a small role in it."

Lifeway Foods is a regular sponsor of the Charity Miles. In the aftermath of Typhoon Haiyan, Lifeway created the matching incentive with a limit of US $20,000. This donation to WFP is on top of regular donations made through Charity Milers who select WFP as their beneficiary.

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