Crowdfunding makes it easy for charities and nonprofits to raise money in 2013. On the heels of its best year since its inception in 2007, Razoo.com, the crowdfunding-for-causes site, has announced its top 8 trends for donating to charity in 2013.
Here are Razoo’s predictions for charitable giving in 2013:
1. Millennials Will Lead the Way in Giving Back
According to 2012’s Millennial Impact Report, 75% of millennials donated to a nonprofit in 2011, 63% of them volunteered.
2. Friends Help Create More Donors
30% of donations to nonprofit organizations in 2012 came through social media – with Facebook as the number one social media outlet. 70% of millennials, in particular, solicited donations from their network for a cause, according to the Millennial Impact Report.
3. Sharing Spreads the Word
Fundraisers who share their cause, on average, raise 20% more money than those who don’t. In addition, 30% of new Razoo users register through social media making subsequent posts and interactions easier. The Millennial Impact Report also found 67% of millennials interacted with nonprofits on Facebook.
4. Giving Begins at Home
Razoo’s platform of localized giving creates ways to bring communities together and highlight the great work that local nonprofits are doing.
5. Video usage among fundraisers will become more prevalent
Fundraisers who use videos raise four times more than those who have good quality photos. It give donors a better understanding of what their money is going to.
6. Mobile giving will be a key player in online and event based giving
Local Giving Days allow donors to use their mobile phones while out at the community events. Razoo helped GiveMN, the local Giving Day in Minnesota, raise $16.3 million dollars in just 24 hours. The number of Giving Days will double in 2013. This video of the world-record Giving Day in Minnesota displays hour-by-hour donation activity.
7. Social media will create deeper social interactions and social activism
More than just sharing—social activism taken to the next level and connected with real-world events/movements
8. More international online giving
Through deeper social interaction, donors will dig deeper into their respective networks, and broadening their reach internationally, bringing donors to the U.S.
Razoo raised more than $135 million dollars for 16,000 nonprofits across the country since inception with more than half raised in 2012.
Razoo’s localized approach to giving has been a key success factor; its industry-leading Giving Days account for a large portion of the funds raised. Giving Days are 24-hour online fundraising competitions that combine gamification and deep social interaction to bring communities together for local causes.
“Giving Days are effective ways to bring communities together and highlight the great work that local nonprofits are doing. They create a sense of urgency and the gamified elements make Giving Days fun,” said Lesley Mansford, CEO of Razoo. “Giving begins at home. Through Razoo’s platform of localized giving we plan to exceed the number of Giving Days in 2013 with 8 already scheduled in the first quarter.”
Last year also marked the inaugural nationwide #GivingTuesday – a day following Black Friday and Cyber Monday devoted to giving back to those in need. Razoo partnered with a powerhouse of corporations and nonprofits as an official giving platform to launch this inspiring new movement focused on philanthropy. The successful launch of #GivingTuesday resulted in a 50% increase in charitable giving through Razoo compared to the same date in 2011.
Razoo is a venture funded social enterprise committed to transforming people’s lives through meaningful giving. Its online platform facilitates crowdsourced fundraising for individuals and nonprofits. Razoo is also the leader in community giving days, whose platform has enabled the raising of millions of dollars for local communities around the country. With offices in San Francisco and Washington, DC, Razoo is seed funded by the Legatum Group. The name Razoo is of Australian and New Zealand origin. It refers to a coin of little value: when combined, these small contributions make a huge difference. For more information on Razoo, go to www.razoo.com or on Facebook at www.facebook.com/razoogiving.