Chapstick - Apply Happy!

Chapstick is at the top of their game!

They are a brand that has redefined the product that they make -- so much so -- that people refer to all lip balm as "Chapstick".

But what has this powerhouse brand been up to lately?

let me tell you! This past month I was able to try the latest and greatest from this company, and I was really quite impressed.

First of all, they really have something for everyone:

  • The Classics
  • The Moisture Collection
  • The Active Collection
  • The Medicated Collection
  • The Seasonal Collection

Growing up as a kid, the only Chapstick I remember was the classic cherry flavor, and even though that still makes me quite content, I was excited to see the new goods!

The Active Collection was a welcomed surprise! It was perfectly made for being on the go, and although I am not the ultimate athlete, I like the clip that was attached to the stick. Perfect to latch onto the inside of my purse! te he!

They also have SPF in some Chapstick perfect for summer and some that is designed for year round use.

The icing on the cake (pun intended) was the seasonal collection! Velvet Cupcake and Cake Batter Chapstick during the season when I am trying to cut down on sweets -- yes please! If I cannot put them in my mouth, whelp at least I can get a taste of them on my lips!

And it actually benefits me!

Regular use of the Chapstick lived up to the hype. My lips were super soft and moisturized which is unusual for me. I don't drink enough water ever! I try, but it's tough! So during the winter, I feel like I always have chapped lips! Not right now baby!

I knew Chapstick had the ingredients I wanted, and I was so thrilled to see that that old trusted formula had some new innovations as well! New designs, SPF, and fabulous flavors -- made me even more happy!

Thanks Chapstick for making my winter much less ... well... chapped!

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, Boston Fashion Examiner

Caitlin Gambee is a publicist in Boston specializing in beauty and fashion brands. She has worked with fashion brands of all sizes, from small start ups to worldwide companies. In her free time, works with the Colon Cancer Coalition as a chair of the 'Get Your Rear in Gear' 5K race for colon...

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