Best-selling author, Brian Solis, released just weeks ago his latest book, What's the Future of Business? Changing the Way Businesses Create Experiences.
What's the Future (WTF) of Business explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth.
It continues the journey following Solis' last book, The End of Business as Usual, which focused on the rise of connected consumerism and the need for adaptive businesses models.
If markets are conversations and consumers are connected, WTF aims to inspire a movement that fosters meaningful and shareable customer and user experiences. The book also takes readers on an uplifting "hero's journey" to help them bring about change from the inside out.
- The end result shares with readers see how experience design amplifies customer relationships, drives word of mouth, and fosters organic advocacy.
Solis also believes that the only way to convey the importance of an experience is to make the book an experience itself. Therefore, you'll find that WTF is also a visual journey…think digital app but in an analog format.
Solis reached out to his friends at Mekanism, a well-known creative agency that focuses on storytelling for emerging media. Additionally Hugh Macleod picked important themes from each chapter and developed original art to bring personalize each message.
The author is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture.
His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to The End of Business as Usual, Solis released Engage, which is regarded as an industry reference guide for businesses to market, sell and service in the social web.