Chanel presented their fall/winter 2014/2015 at Paris Fashion Week in early March and took onlookers on a shopping errand to the supermarket. Karl Lagerfeld brought his highly coveted, ready-to-wear Chanel collection to the mundane; food shopping. Models walked a runway which was set up like a supermarket complete with shelves stocked with food and drink. In fact, many of the handbags Chanel showed on the runway were packaged like meat complete with a "100% Agneau" sticker on top of the packaging.
The packaged handbags featured on the Chanel runway for fall/winter 2014/2015 were a nod towards promoting real leather; at a time when some designers and many consumers are looking for more vegan materials.In addition to packaged handbags, Chanel created shopping baskets made from the Parisian's design houses' iconic chain straps which the models used to carry groceries from the aisles.
The supermarket theme at Chanel's fall/winter 2014/2015 runway show at Paris Fashion Week was splashy and presented a collection, which is considered a luxury, as something ordinary to everyday life. At the end of the runway show, guests of the show were able to walk the runway aisles themselves and pick out groceries from the shelves. The remaining items left were donated to the needy.
Inside of the supermarket show, Chanel was actually presenting a fall/winter 2014/2015 collection to store buyers and fashion editors for the upcoming cool weather season. The collection featured a mixture of bright colors, traditional Chanel tweeds and classic 2.55 handbags, flap handbags, cartoon graphic shoulder bags, drawstring bags and new versions of the current "IT" bag; the Chanel Boy. It should be interesting to see if store buyers snap up the shopping baskets from the runway, or if they were only for show.
To view photos from Chanel's fall/winter 2014/2015 runway show at Paris Fashion Week inside a supermarket set, please click on the slideshow associated with this article.