September 15th - Democratic National Committee chairman Tim Kaine commemorated  the release of the Democratic Party's new logo and website at George Washington University's School of Media and Public Affairs. As soon as the logo was unveiled, members of the George Washington College Democrat's threw t-shirts imprinted with the logo to the excited audience of about three hundred people. A speech by the Chairman and a video presentation preceded the main event. 

The purpose of the new website is to encourage its users to act on the party's behalf. The Democratic congressional or gubernatorial candidates that are running in the user's login location automatically appear on the homepage.  By clicking on the candidate, users can register to volunteer, find out about events, and learn more about the candidate. The DNC's creative director Lucas Fleischer commented, "There's energy out there and we want to grab it. If you want get involved it should be easy for you. We made the website clean and so simple that you can get to where you need to go in order to make America better." In addition, the website contains links to Democratic candidates Twitter feeds because, to quote Fleischer, "It used to be that a blog was enough, now people want constant updates." The logo combines traditional fonts touting the motto "Change That Matters" with a modern, minimalist graphic of the letter D. "The purpose of the new logo wasn't so much to redefine ourselves, but to hone in on who we (the Democrats) are," said Fleisher. 

Kaine's speech focused on the party's history of inclusion, and trumpeted the Obama Administration's achievements. He attacked the Republicans, claiming,  "Americans don't want a do nothing party." Kaine was introduced by the President of the George Washington College Democrats, Josh Altman.