He also thinks the card as a whole hasn't been promoted.
"You know, I'm on the card and I'm a huge fan, but outside of my fight and (George) St-Pierre's, I don't know who else is fighting that night," Sonnen said. "The card as a whole has not been promoted. I think when you have Georges St. Pierre on a card, then at times they view that as enough, and it appears that's the case. There's another storyline here as well, that this is the 20th anniversary event of the UFC, so that's also been taking some headlines. But I agree. I saw a commercial, I saw the poster, and Rashad and I weren't on either. So, that's up to them. They handle that part, I handle the fight."
Sonnen will be fighting Rashad Evans in the co-main of UFC 167. He says he can beat him, but he's not quite sure how.
"I think we're very similar. I've always been impressed with Rashad. I cheer for him in so many different matches, I never saw this fight as taking place because we were in different weight classes," Sonnen said. "So, yeah, he's good. He's really, really good. Not only is a world champion, he's fought six world champions and stopped them all. And he beat the guys from the last generation. He's one of the only guys from our era that the guys from the last era, from the Tito's to the Chuck Liddell's. So I've got no complaints with the way he fights. I think I can beat him, but I really don't know how."
Sonnen will be duking it out with Evans on Nov. 16 in Las Vegas, Nev. After that, he's slated to be a coach on The Ultimate Fighter Brazil 3, and he'll be fighting Wanderlei Silva at the conclusion of the show.
Analysis: Sonnen does have a point that UFC 167 hasn't been promoted as a whole. Just about every poster and commercial for the event features nobody except St-Pierre and Hendricks. The rest of the main card is decent, with Rory MacDonald taking on Robbie Lawler and Josh Koscheck squaring off with Tyron Woodley.
But its clear that St-Pierre vs Hendricks is the crown jewel of the show, and rightly so. It's a title fight, with the winner set to become the UFC's middleweight champion. The UFC knows that fight alone can carry a show, and Sonnen vs Evans is just icing on the cake.