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CEW Insiders Choice Beauty Awards 193 finalists makes Mothers Day shopping easy

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Whether it's updating this spring's cosmetics and beauty collection, or pampering mom, Cosmetic Executive Women ("CEW") has great new suggestions! Beauty products always make great Mother’s Day gifts, so be sure to get the inside scoop on this season’s hottest beauty innovations selected by Cosmetic Executive Women.

CEW, a nonprofit professional organization with more than 6,000 executives in the beauty, cosmetics, fragrance and related industries, is preparing to present its annual Insiders’ Choice Beauty Awards, the only beauty award voted on by industry experts. Celebrating its 20th Anniversary this year, the CEW Insiders’ Choice Beauty Awards spotlight the most innovative products of the year, and its list of 193 finalists makes updating your spring/summer makeup collection and shopping for Mother’s Day easy! CEW's list of 193 beauty finalists can be found here.

CEW's finalist list reflects 2014's leading cosmetic and beauty product trends:

Get Masked!: Masks and peels saw a 66% sales jump in prestige outlets in 2013 and helped meet consumers’ need for immediate results.

Size Matters: The mass market was inundated with volume-driven mascaras in 2013, showing that thicker lashes are this years’ must-have.

Anti-Aging Hair Care: Fighting the signs of aging moved from skin into hair care with creams, serums and even a color made with anti-aging formulas.

Buzz Words: Gentle, Oil-Based, etc. This year exfoliation is taking a back seat to facial cleansers that treat skin gently. Oils, gentle gels and hydrating cleansers were the stars in 2013.

Art Inspired Eyes: Beauty companies took an artistic cue by using tints, washes and pigments in their eye formulas in 2013.