Today at the annual Consumer Electronics Show in Las Vegas, Frank Boulben, CMO of RIM said that the company will be releasing six new Blackberry 10 devices in 2013. The new smartphones will be priced to reach all consumer budgets and will include a low, medium, and high-priced version of the phones.
RIM’s last chance
During the past two years RIM has experienced major turmoil within the company because of dwindling market share and the departure of its co-founders Jim Balsillie and Mike Lazaridis, who were generally blamed for RIM’s downfall.
But the latter half of 2012 showed some promise as developers showed regained interest in the Blackberry platform and a general increase in Blackberry subscribers.
However, RIM isn’t out of the woods yet and all eyes are on the company in making one of the biggest comebacks in the electronics industry or the final end for RIM as an electronics company, and this will all depend on whether the new Blackberry 10 phones are a hit with the public.