A Columbus start-up is working to make empty seats at concerts and sporting events an endangered species in Central Ohio…and the rest of the country, if it works here. Local start-up TiXiT fills the gap between event promoters and consumers looking for last-minute bargain tickets to sports, music, theater and similar events.
“The TiXiT approach is to be a win-win partner between promoters, ticketing agencies and consumers,” says Mike Figliuolo, CEO of the start-up. “The promoter gets to fill what would otherwise be empty seats, the authorized ticket sellers still get the business, and consumers get to see an event for a discount.”
TiXiT does not broker tickets, but negotiates directly with event sponsors and promoters to sell tickets that would not be available anywhere else. Those tickets are then made available to the public through TiXiT’s website, www.tixitbox.com. TiXiT members are notified (via their choice of e-mail, text message and/or social media) when new venues or events go on sale. There is no charge to event attendees for the TiXiT service.
Through its own promotional efforts, TiXiT has built a community of prospective ticket buyers through a network of professional associations, alumni groups, and corporations who offer the discounts to their members and employees. This makes TiXiT ideal for organizations with limited opportunity to market events beyond their own membership or community. The company has already forged agreements with the Columbus Association for Performing Arts (CAPA), the Columbus Blue Jackets, BalletMet, The Jazz Arts Group, and the Available Light Theatre, among others..
Less than a year ago, TiXiT was just an interesting idea by founder Dave Cherry. With help from local web and mobile start-up accelerator weBuild, the concept was defined and funded, and the business launched – complete with its core business platform www.tixitbox.com – in about six months. “When we find a good business model and a capable founder, we tend to set an aggressive launch schedule,” Figliuolo said. “Once we prove the concept here in Columbus, we plan to expand aggressively into other communities, starting in the Midwest, but expanding opportunistically throughout North America.”
To learn more about the company – as well as upcoming event tickets - visit www.tixitbox.com