Students, faculty, and staff at the University of Michigan are eligible to participate in a contest that not only is designed to increase student response rates for the 2010 Census, but will also garner the winners a total of $3,000 in cash prizes.
U-M's Office of the Provost and the Institute for Social Research are co-sponsoring the Census 2010 Video Ad Contest, which aims to make students better aware of the need to fill out the short questionnaire the United States Census Bureau mails to all citizens every 10 years. The decennial head count helps ensure a more complete count of the U.S. population, and is vital to determining each state's congressional representation and funds the federal government spends on various programs. College students are among the most undercounted segments of the population, and in 2000, neighborhoods in Ann Arbor where students live had the city's worst mail response rate.
Contest rules state, among other things, that the videos must be 60 seconds or less, be uploaded to YouTube, directly address the purpose of this advertising campaign, and be accurate. Further contest information is available. All participants can submit up to two entries, with a submission deadline of March 8, 2010. Included in the $3,000 in cash prizes are two first-place awards of $1,000 each. Voting ends March 17, and the winners will be announced on March 24. Learn more about U-M's census contest.
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