The Census 2010 results are in.
The award-winning Diversity Committee of the Orange County chapter of the Public Relations Society of America (OC/PRSA) will be hosting its 7th annual diversity conference on May 19, 2011 at Scott’s Seafood Restaurant (3300 Bristol Street) in Costa Mesa.
This year’s intensive half-day conference and luncheon theme is “Census 2010 Changes the Landscape: PR & Marketing Strategies for a New America.”
Attendees will learn:
- Detailed Census results and what they mean to your organization
- How to drive incremental sales and deliver strong results from target segments
- Culturally appropriate marketing to the African American, Asian American, Hispanic, Multi-ethnic and Senior populations
Sandra A. Bernardo, APR
President, Bernardo Public Relations
Founder & CEO, Diversity Media iQ
“Marketing to the New America Is Not Just About Language – Culturally Connecting with the African American Market”
President, Chavez Marketing & Communications
“Beyond the Census Numbers: A Portrait of the New America”
Vice President, Strategic Services
"The Asian American Opportunity: A Story of Exponential Growth "
Amanda Blake Secola
Editor/Publisher, Not Born Yesterday! The Voice of Southern California Seniors
CEO/President, Senior Industry Professionals, Inc.
"Accessing Boomers and their Parents"
LUNCHEON – “Yalla! Check it Right! You Ain’t White!”
The conference culminates during the chapter’s regularly scheduled monthly luncheon, with a media panel and special guest speaker. This year’s special guest speaker is Rashad Al-Dabbagh who worked with the US Census Bureau as Partnership Specialist reaching out to the Arab community in Orange County and the greater Los Angeles region. Al-Dabbagh will discuss the Arab American community’s nationally acclaimed Census campaign: “Yalla! Check it right! You Ain’t White!” which attempted to get people of Arab origin to write in their true ancestry in Census 2010. Al-Dabbagh and the campaign have been featured in the Orange County Register, and Newsweek to name a few. He has also appeared on several radio and TV shows including NPR, CNN, CBS, KFI, KPFK, and Al-Hurra.
For additional information, including full presenter BIOs and registration information, visit www.ocprsa.org