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“Census 2010: PR & Marketing Strategies for a New America” - PRSA, May 19, 2011

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The Census 2010 results are in.

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How can you gear up your company’s public relations, marketing and communications campaigns to best reach out to this new and complex portrait of America?

The award-winning Diversity Committee of the Orange County chapter of the Public Relations Society of America (OC/PRSA) will be hosting its 7th annual diversity conference on May 19, 2011 at Scott’s Seafood Restaurant (3300 Bristol Street) in Costa Mesa.

This year’s intensive half-day conference and luncheon theme is “Census 2010 Changes the Landscape: PR & Marketing Strategies for a New America.”

Attendees will learn:

  • Detailed Census results and what they mean to your organization
  • How to drive incremental sales and deliver strong results from target segments
  • Culturally appropriate marketing to the African American, Asian American, Hispanic, Multi-ethnic and Senior populations


Sandra A. Bernardo, APR

President, Bernardo Public Relations

Founder & CEO, Diversity Media iQ

“Marketing to the New America Is Not Just About Language – Culturally Connecting with the African American Market”

Stephen Chavez

President, Chavez Marketing & Communications

“Beyond the Census Numbers: A Portrait of the New America”

Navin Narayanan

Vice President, Strategic Services

IW Group

"The Asian American Opportunity: A Story of Exponential Growth "

Amanda Blake Secola

Editor/Publisher, Not Born Yesterday! The Voice of Southern California Seniors

CEO/President, Senior Industry Professionals, Inc.

"Accessing Boomers and their Parents"

LUNCHEON – “Yalla! Check it Right! You Ain’t White!”

The conference culminates during the chapter’s regularly scheduled monthly luncheon, with a media panel and special guest speaker. This year’s special guest speaker is Rashad Al-Dabbagh who worked with the US Census Bureau as Partnership Specialist reaching out to the Arab community in Orange County and the greater Los Angeles region. Al-Dabbagh will discuss the Arab American community’s nationally acclaimed Census campaign: “Yalla! Check it right! You Ain’t White!” which attempted to get people of Arab origin to write in their true ancestry in Census 2010. Al-Dabbagh and the campaign have been featured in the Orange County Register, and Newsweek to name a few. He has also appeared on several radio and TV shows including NPR, CNN, CBS, KFI, KPFK, and Al-Hurra.

For additional information, including full presenter BIOs and registration information, visit

The 7th annual diversity conference is sponsored by: NBC Universal Diversity and Disneyland Resort.