Americans Regret Not Stashing a Snack in Their Bag When Hunger Pangs Hit; Celebrity Style Expert Bobbie Thomas Joins Fiber One® to Encourage Great Taste
You Could Win a Trip to Mercedes-Benz Fashion Week by Entering
The Fiber One Great Taste Giveaway
According to a survey by Fiber One Bars, the “Official Snack” of Mercedes-Benz Fashion Week, sixty-five percent (65%) of consumers say they regret not stashing a snack in their bags when hunger pangs hit and they don’t have access to food. Furthermore, if healthy snacks aren’t readily available, fifty-one percent (51%) of Americans would most likely eat chips or crackers, or a candy bar (36%) to fight off hunger pangs. To help consumers avoid regrettable decisions and encourage “great taste,” Fiber One is partnering with Celebrity Style Expert, Bobbie Thomas, to launch the Fiber One Great Taste Giveaway and encourage smart snacking on-the-go.
“From fashion week to work events, I seem to always be on-the-run and need a delicious treat to keep me going,” said Thomas. “Being prepared is stylish and Fiber One Bars are the perfect accessory to stash in your handbag for unexpected moments when hunger pangs hit. I’m excited to be teaming up with Fiber One surrounding their Mercedes-Benz Fashion Week sponsorship and to help launch The Great Taste Giveaway.”
Enter The Fiber One Great Taste Giveaway
The Fiber One Great Taste Giveaway is all about having the right accessory in your bag when hunger hits. Starting September 1 visit FiberOne.com to enter the UPC from specially marked Fiber One packages or on FiberOne.com to enter to win:
- One Grand Prize winner will be awarded a trip for two to New York City to attend Mercedes-Benz Fashion Week in February 2012. Sweepstakes ends November 30, 2011
- One hundred First Prize winners will each be awarded one $500 gift card for a designer handbag of their choice. Promotion ends March 31, 2012
To learn more about The Fiber One Great Taste Giveaway, visit FiberOne.com or find details on specially marked packages of Fiber One 90 Calorie Bars.
Fiber One Bars
Stashing food in a handbag is a great way to fight between-meal hunger pangs. Fiber One 90 Calorie Chewy Bars, chosen by consumers to receive the 2011 Best New Snack Award by Better Homes & Gardens magazine, are a surprising and delicious way to help combat cravings. When it comes to fighting sudden cravings or hunger pangs, more than half of consumers (51%) choose to carry a snack bar, and Fiber One Bars are a great choice on-the-go:
- Fiber One Bars contain 20-35 percent of the recommended daily fiber intake (depending on SKU), making them a perfect snack when you get hungry.
- Fiber One 90 Calorie Chewy Bars are high in fiber and taste great, making them a great snack with 90 calories, 2.5 grams of fat and five grams of fiber.
“Fiber One 90 Calorie Chewy Bars are the perfect snack for busy, health-minded consumers and are a delicious way to bridge the gap to the next meal,” said Jim Wilson, marketing manager for Fiber One Bars. “We launched The Fiber One Great Taste Giveaway because when you keep Fiber One Bars in your bag, you’ll always have great taste at your fingertips.”
Fiber One at Mercedes-Benz Fashion Week
To support the Fiber One Great Taste Giveaway, Fiber One is the Official Snack of Mercedes-Benz Fashion Week. Fiber One Bars will have a booth in the Grand Lobby from September 8-13 where consumers, fashion experts and designers will have the opportunity to sample this season’s most tasteful accessory, Fiber One Bars.
About the Fiber One Bars Survey
The 2011 Fiber One Bars Survey presents the findings of an online survey conducted July 25-27, 2011 by ORC International among a sample of 1,026 adults comprising 509 men and 517 women 18 years of age and older. The margin of error associated with a sample of this size is ±3%.
About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant and Old El Paso. Log on to www.generalmills.com for company information.