Wells Fargo opened the 2014 Rose Parade in grand style, with the theme banner created with 5,000 red and pink roses, flags marking the years of historic events since the first Rose Parade in 1890, five independently powered satellite floats with icons of each historic period, and vivacious dancers moving to the music of the decades.
These moments represent the dreamers who, in following their dreams, altered the course of history: The Model T era with Henry Ford and ragtime music; Charles Lindbergh's first transatlantic flight in the Spirit of St. Louis with jazz and flapper dancers; Rosie the Riveter and the 1940s big band sound; Neil Armstrong walking on the moon and 1960s rock and roll; the digital age represented by a DJ spinning on top of a circuit board with hip hop music and dancers.
Make-A-Wish Kids Brendan and Jacob had their dream come true as they rode down the parade route on the theme float. Canadian teen Brendan, age 16, is fighting leukemia and Illinois teen Jacob, 18, is battling brain tumors. Both teens wished to go to the Rose Bowl Game with their families; Wells Fargo added the extra-special experience on the float.
Wells Fargo, which has been a sponsor of the Tournament of Roses for eight consecutive years, says that children’s wishes often mark a turning point in their fight against disease by brining hope, strength and joy to them and their families. More than 70 percent of Make-A-Wish Kids wish to live to adulthood.
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