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Celebrate Trollbeads Day with an all new exclusive bead this August 1

It's always fun to be part of celebration but it's even more fun when it involves jewelry! For the first time ever Trollbeads will be celebrating Trollbeads Day this Friday, August 1. Trollbeads Day is a day to celebrate the stories and meanings behind the beads, as well as personal stories consumers have created because of these beautiful beads. A new limited edition sterling silver 2014 Trollbeads Day bead (valued at $68) will also be announced. The bead's design is so top secret that not even retailers know what it looks like! The festivities will take place in New York City where customers will have the opportunity to join in at Trollbeads NYC and Macy’s Herald Square.

The Bohemian Summer Collection-slide0

Fans of Trollbeads have recently had the opportunity to submit their treasured stories about how they began their Trollbeads journey and sharing their personal favorite bracelets at the Trollbeads NYC store. The submissions were all made in store and photos were also included. Then Trollbeads associates will read the stories and pick their favorite story. The winner will receive a 2014 Trollbeads Day bead and an exclusive Trollbeads T-shirt. For those that couldn't make it to NY can also participate by sharing their stories on for a chance to win an exclusive Trollbeads T‐shirt. For those customers that will be at the Trollbeads NYC store on August 1, they will get the chance to enjoy refreshments, candies and of Trollbead cookies from 10 am – 7 pm. The elusive Trollbeads Day bead will be revealed first on Facebook at midnight and then in store at 10 am.

For customers who will be at the Macy's Herald Square store, be prepared to partake in the festivities there as well. The Macy's flagship location will also have prizes and of course Trollbeads cookies at the Trollbeads counter from 11 am -7 pm. The Trollbeads Street Team will also be on hand giving out scratch off cards that will be redeemable for either a complimentary sterling silver bracelet valued at $72 or a complimentary unique glass bead valued at $43.

Trollbeads has also recently released their newest summer collection, the Bohemian Summer Collection click through the slideshow. The collection features the following six delicate pieces: Romance; an oversized heart that can embrace a favorite beautiful glass bead, placing love right where it belongs – in the heart. Whales; a symbol of strength and grace this pendant is perfectly paired with summer blue glass beads, Bohême; a combination of two gorgeous elements: flowers and hearts that make a statement on their own, or are enhanced with ethereal glass beads, Poetry; a pendant that exquisitely captures the elegant beauty of a flower, Vintage; that features an elaborate yet delicate garland with a majestic teardrop pearl and lastly Flower Meadow; three sweet blooming flowers that come together to form a lovely bouquet enclosed by tiny leaves. Prices range from $300 for Romance on a 17.7 inch silver chain featuring Summer Flourish up to $482 for Vintage on a 17.7 inch silver chain featuring Flower Meadow, Summer Flowers, Summer Trees and Summer Bees. To learn more about Trollbeads or to find a retailer near you

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