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Celebrate on Superbowl Sunday with some Dixie Lager, or "Who Dat Champagne"

Dixie, a New Orleans, Louisiana icon.
Dixie, a New Orleans, Louisiana icon.
Dixie Brewing Company

What better way to watch the Superbowl matchup on Febuary 7, 2010 between the New Orleans Saints and Indianapolis Colts, than with a Dixie Lager, also known as "Who Dat Champagne".  Both the Saints and Dixie Beer are New Orleans institutions and both need our support.

Dixie Beer has been around since 1907 in New Orleans.  The brewery on Tulane Avenue, just a couple of miles from the French Quarter, did not survive the floods of Katrina and the looting that took place afterward.  The owners of Dixie Brewing, Joe and Kendra Bruno, have kept the brand alive by having it contract brewed by Minhas Craft Brewery in Monroe, Wisconsin. 

From what I've read, they would like to bring the beer back to New Orleans but it is going to take a substantial capital investment in a new brewery to do so.  So how can we help?  Go out and grab as much Dixie Beer as you can find for the Superbowl Sunday extravaganza, then keep drinking the beers so the Brunos can bring them back to Louisiana.

Here is some information about Dixie's offerings from their distributor's website:

  • Dixie Lager is an American icon. Brewed all-naturally today as it was first brewed in 1907, Dixie Lager uses lightly roasted two-row barley malts and rice. The result is a crisp and flavorful beer with a mild Cascade hop finish. A century of New Orleans' brewing tradition lives today in every bottle and keg of Dixie Lager.
  • Dixie Blackened Voodoo is brewed using an exclusive blend of three big, dark-roasted barley malts, a heavy-handed hopping of Mt. Hood and Cascade, then slow, slow, cold lagered. The result is Voodoo... dark, mysterious, and richly flavorful, maybe even a bit on the edge for some.
  • Dixie Crimson Voodoo is a savory red ale in the tradition of its big, dark sister. Blackened Voodoo. Crimson Voodoo is 100% all-barley malt, roasted red-brown, flavorful and well-balanced, with a refined Mt. Hood and Cascade hops finish. True to the spirits of New Orleans, let Crimson Voodoo put a little flavor in what ales you.
  • Dixie Jazz Amber Light is the essence of American light beers. Using a specially formulated brewing process created by Dr. Joseph Owades, the Father of Light Beer, Dixie Jazz is low in calories (92.5), low in carbohydrates (3.1g), yet rich and amber in flavor and color. Enjoy all the great, lively flavors of New Orleans in a great, light beer...Dixie Jazz

You can find Dixie Lager and Dixie Blackened Voodoo around Lafayette if you look hard.  I looked all over Abbeville yesterday so I could drink some for the NFC Championship game, but no such luck.  I'm not sure where you can buy it in Lafayette, but I know I've seen it.  Possibly Albertsons or Target.  If anyone finds it, leave a comment so others will know where to shop.  

So why not support the last of the old breweries from New Orlean's past, and don't forget to support the New Orleans SaintsWHO DAT!!

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  • Heather 5 years ago

    Dixie can be purchased at Pilot's Pub Sports Pub on West congress in Lafayette. That place has more selections of beer than I've ever seen.

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